St David's Day 2022

Happy St. David’s Day | Dydd Gŵyl Dewi Hapus

Today, everyone in Wales celebrates in honour of the patron saint of Wales, St. David (or Dewi Sant in Welsh).

March 1st is one of the most colourful days of the year here where you’ll find everyone wearing either bright yellow daffodils, green leeks or traditional Welsh dress. There’s always parades, concerts, and most importantly good food!

Wales is our home, and it was the Welsh countryside that was key in inspiring our founder, Carl Gough, to create BUG® for men.

“Travel has taught me that nothing ‘centres’ you like home. For me, home is the Welsh countryside. You might notice that the colours and the atmosphere of the countryside are reflected in our brand; strong and subtle in equal measure.”

Celebrate St. David’s day by cooking something Welsh such as Welsh cakes, Welsh rarebit, or Glamorgan sausages.

Here’s a little recipe for if you want to give Welsh cakes a try:

  • 110g/4oz salted butter, cut into cubes, plus extra for greasing
  • 225g/8oz self-raising flour, sieved, plus extra for dusting
  • 85g/3oz caster sugar
  • Handful of sultanas/chocolate chips
  • 1 free-range egg, beaten
  • Splash of milk, if needed


Rub the butter into the flour to make breadcrumbs. Add the sugar and sultanas/chocolate chips, then stir in the egg. Mix, then form a ball of dough. Use a splash of milk if needed.


Roll out the dough on a lightly floured surface until it is 5mm/¼in thick. Cut it into 7.5cm/3in rounds using a cutter.


Rub a heavy iron griddle with butter and wipe the excess away. Put it on a direct heat and wait until it heats up.


Place the Welsh cakes on the griddle and cook for 2–3 minutes on each side, or until slightly brown.


Remove from the pan and dust with caster sugar while still warm.

Welsh Countryside

Back to blog